Permira 

Work completed at Landor & Fitch.

Permira, the UK’s largest global private equity firm, is rebranding with a focus on growth. Their new brand concept revolves around “multiplying the potential,” whether it’s for the companies they partner with, the leaders they endorse, or their own talented team. The brand symbolizes growth with three progressively rising bars, angled forward to emphasize their forward-thinking and dynamic approach.